San Diego: Your Spirits & Lifestyle Destination — Celebrate 17 Years with Us!
September 26-27 - 2026
Join Us as We Spotlight San Diego’s Vibrant Cocktail and Cultural Scene
The San Diego Spirits Festival is an upscale, dynamic celebration that welcomes everyone—from curious cocktail enthusiasts and trendsetters to seasoned mixologists, industry professionals, and restaurateurs. Guests can explore an extensive world of premium spirits, including whiskey, bourbon, tequila, rum, gin, vodka, and more, along with the latest ready-to-drink innovations such as seltzers and canned cocktails
Now in its 17th year, the festival unfolds at the breathtaking Museum of Contemporary Art San Diego in La Jolla, offering a stunning coastal backdrop that elevates every sip and experience. Across two unforgettable days, art, culture, and cocktails merge into a sensory celebration of flavor and creativity. With its move to La Jolla, the festival has not only deepened its loyal following but also attracted a fresh, vibrant audience—cementing its reputation as a truly world-class event.
Seven Reasons Why a Brand Should Consider joining the
San Diego Spirits Festival
A Festival for Everyone
Our spacious venue welcomes more than 2,000 attendees, creating an energetic and inclusive atmosphere where a wide range of demographics come together. From seasoned spirits connoisseurs and culinary enthusiasts to curious cocktail explorers, the festival draws a diverse audience united by a passion for discovery.
Industry Connections That Matter
Backed by the support of influential industry leaders, media outlets, and partner organizations, the San Diego Spirits Festival offers more than just tastings—it provides a dynamic platform for brands to shine. Exhibitors gain valuable exposure to bartenders, chefs, hospitality professionals, and educated consumers who shape the future of the industry.
Brand Visibility & Support
At the heart of the festival is a commitment to elevating every participating brand. With a dedicated and experienced team, we ensure that each partner’s vision is supported, promoted, and positioned for maximum recognition and impact.
The San Diego Spirits Festival is not about banners
on trestle tables; it’s about creating memorable,
highly engaging experiences to effectively
communicate each Brands message!
Affiliate your brand with San Diego’s premier Spirits Festival Participation with San Diego Spirits Festival provides a variety of marketing benefits: from media exposure, to sampling, to on-site visibility.
**FREE ICE, ELECTRICITY AND WI-FI **
• Easy load in, load out, and no hidden fees;
• Network with fellow participants;
• Take part in marketing initiatives & educate discerning consumers;
• Network with Celebrities, Top influencers, & Industry Professionals;
• Amplify awareness and recognition of your product through sampling;
• Capitalize on marketing opportunities by participating in
The San Diego Spirits Festival International Spirits Competition;
• Network with mixologists and amplify awareness of your products;
• Medals will be awarded from the bottle competition to all brands exhibiting;
• Take advantage of media exposure for your brand pre and post the Festival
What to Expect from the San Diego Spirits Festival
After spending years fine-tuning your brand, it’s time that you enhanced your marketing efforts by exhibiting at the 17th San Diego Spirits Festival
Marketing Benefits available may include:
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Radio, Print and Online Media Opportunities
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Signage and Exposure
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On Site Marketing and Sampling Opportunities
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Display Opportunities at multiple venues
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Entertainment
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Promotional Events
Unique elements each within its own area:
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5 amazing locations
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Food from local La Jolla Restaurants
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Entertainment, Samba & Belly Dancers, Live Bands and much more....
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San Diego International Bottle Competition (judges only) - held one month prior, and medals given to those brands exhibiting.
We can tailor a package that works best for You,
and are open to discussing how we can work together
We want to build relationships and are
willing to discuss ideas that are fresh and exciting