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Make San Diego your Lifestyle Destination

October 19-20 - 2024

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Come join us as we shine the spotlight on the

exciting cocktail and cultural scene

The San Diego Spirits Festival offers an upscale, fun event that appeals to everyone from novice cocktail lovers and fashionistas, to experienced mixology professionals and restaurateurs. Attendees can explore the world of whiskey, bourbon, tequila, rum, gin, vodka and other fine spirits, plus ready-to-drink beverages including seltzers, canned cocktails and more.

The 15th annual festival’s new setting at the Museum of Contemporary Art San Diego in La Jolla takes our beloved So Cal spirits festival to new heights, where art, culture and cocktails come together for a sensational two-day event. Our move from downtown San Diego to La Jolla has already built on our festival’s loyal following and has  attracted a new audience within La Jolla and has now added new layers to this world-class event.


San Diego has been voted as the most outgoing alcohol -oriented city in the USA, where consumers spend an average

of $1,112 annually on alcohol.

Join us as we celebrate Year 14

After spending years fine-tuning your brand, it’s time that

you enhanced your marketing efforts by exhibiting at the

14th San Diego Spirits Festival

  • FODORS named us one of the

    • Top Cocktail Festivals in America 

  • Premier Traveler named us one of the

    • Must go to Festivals in the World

  • LUX International names us Best Cocktail Festival 2016 

    • 2016 Int. Food & Drink Awards

  • LUX International names us Best Cocktail Festival 2018

    • 2018 Int. Food & Drink Awards


Seven Reasons Why a Brand Should Consider joining the

San Diego Spirits Festival 


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With the strong support of key industry, media and organizations – we are well equipped with a talented team to help support and promote the vision of all brands involved!   We are sure to have more attendees than ever and are certain this year’s event will exceed all expectations.

The venue has the capacity for over 3,000 attendees, and we will reach a truly special demographic – the spirits connoisseur, the foodie, local and national bartenders and restaurateurs, and the cocktail curious.

With the strong support of key industry, media and organizations, we are well equipped to support and promote the vision of your brand. 

Email Liz Edwards at for more information.


The San Diego Spirits Festival is not about banners
on trestle tables; it’s about creating memorable,
highly engaging experiences to effectively
communicate each Brands message!


 Affiliate your brand with San Diego’s premier Spirits Festival

Participation with San Diego Spirits Festival

provides a variety of marketing benefits:

from media exposure, to sampling, to on-site visibility.


• Easy load in, load out, and no hidden fees;

• Network with fellow participants; 
• Take part in marketing initiatives & educate discerning consumers; 
• Network with Celebrities, Top influencers, & Industry Professionals; 
• Amplify awareness and recognition of your product through sampling; 
• Capitalize on marketing opportunities by participating in

   The SDSF International Spirits Competition; 
• Network with mixologists and amplify awareness of your products; 
• Medals will be awarded from the bottle competition; 

• Take advantage of media exposure for your brand pre and post the Festival


What to Expect from the San Diego Spirits Festival

Marketing Benefits available may include:

  • Radio, Print and Online Media Opportunities

  • Signage and Exposure

  • On Site Marketing and Sampling Opportunities

  • Display Opportunities at multiple venues

  • Entertainment

  • Promotional Events


Unique elements each within its own area:

  • Cocktails - 5 amazing locations

  • VIP Area

  • Bubbly-Fest exclusive category

  • Culture with Burlesque Prohibition Theme, Samba Dancers, Live Bands and much more....

  • San Diego International Bottle Competition (judges only)


Most importantly is the Brand recognition

to Industry Leaders, Bartenders,

Chefs and the Educated Consumer.

Who is attending? 

• Buyers

• Potential investors

• Distributors/Brokers

• Bartenders/Mixologists

• Supplier executives

• Industry professionals

• Chefs

• Media

• Discerning Consumers


We can tailor a package that works best for You,

and are open to discussing how we can work together


We want to build relationships and are

willing to discuss ideas that are fresh and exciting


Join us for Year 15!
Get in touch
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