Make San Diego your Lifestyle Destination


September 11-12, 2021


Come join us as we will be shining the spotlight on the

exciting cocktail, culinary and cultural scene

The 12th Annual San Diego Spirits Festival is THE place to be in 2021, we have some amazing buzz surrounding the event. We are planning an unforgettable experience where spirit brands, bartenders, restaurants and chefs will converge to offer attendees an impressive and diverse schedule of events and activities.

The San Diego Spirits Festival is Lifestyle focused and offers a multi-faceted event which will appeal to the novice cocktail lover, culinary enthusiast, fashionista and even the experienced Mixology professional. 

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San Diego is No. 1 on the  list of booziest cities in USA

San Diego consumers spend on average $1,112

on alcohol, easily catapulting the metro area to No. 1

After spending years fine-tuning your brand, it’s time that

you enhanced your marketing efforts by exhibiting at the

12th San Diego Spirits Festival

  • FODORS named us one of the

    • Top Cocktail Festivals in America 

  • Premier Traveler named us one of the

    • Must go to Festivals in the World

  • LUX International names us Best Cocktail Festival 2016 

    • 2016 Int. Food & Drink Awards

  • LUX International names us Best Cocktail Festival 2018

    • 2018 Int. Food & Drink Awards


The San Diego Spirits Festival is not about banners
on trestle tables; it’s about creating memorable,
highly engaging experiences to effectively
communicate each Brand message!


The Festival will once again be set against the extraordinary backdrop of the luminous San Diego Bay, at the state-of the art Port Pavilion on Broadway Pier.

With the strong support of key industry, media and organizations – we are well equipped with a talented team to help support and promote the vision of all brands involved!   We are sure to have more attendees than ever and are certain this year’s event will exceed all expectations.

The venue has the capacity for over 3,000 attendees, and we will reach a truly special demographic – the spirits connoisseur, the foodie, local and national bartenders and restaurateurs, and the cocktail curious.


 Affiliate your brand with San Diego’s premier Spirits Festival

Participation with San Diego Spirits Festival

provides a variety of marketing benefits:

from media exposure, to sampling, to on-site visibility.


• Easy load in, load out, and no hidden fees;

• Network with fellow participants; 
• Take part in marketing initiatives & educate the tastes of discerning consumers; 
• Network with Celebrities, Top influencers, & Industry Professionals; 
• Amplify awareness and recognition of your product through sampling; 
• Capitalize on marketing opportunities by participating in

   The SDSF International Spirits Competition; 
• Network with mixologists and amplify awareness of your products; 
• Medals will be awarded from the bottle competition; 

• Take advantage of media exposure for your brand pre and post the Festival

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What to Expect from the San Diego Spirits Festival

Marketing Benefits available may include:

  • Radio, Print and Online Media Opportunities

  • Signage and Exposure

  • On Site Marketing and Sampling Opportunities

  • Display Opportunities at multiple venues

  • Entertainment

  • Promotional Events


Unique elements each within its own area:

  • Cocktails (THE MAIN EVENT) Inside the Pavilion and on the Back Pier

  • Craft cocktail Pavilion 

  • VIP Area

  • Bubbly-Fest exclusive category

  • Culinary on the Back Pier with the backdrop of the Bay

  • Culture with Burlesque Prohibition Theme, Samba Dancers, Live Bands and much more....

  • San Diego International Bottle Competition (judges only)


Most importantly is the Brand recognition

to Industry Leaders, Bartenders,

Chefs and the Educated Consumer.

Who is attending? 

• Buyers

• Potential investors

• Distributors/Brokers

• Bartenders/Mixologists

• Supplier executives

• Industry professionals

• Chefs

• Media

• Discerning Consumers

 Click here to fill in the exhibitor request form


We can tailor a package that works best for You,

and are open to discussing how we can work together


We want to build relationships and are

willing to discuss ideas that are fresh and exciting


Join us for Year 12!